...SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEAS: A MICROPROCESS 12 FROM PROBLEMS TO SOCIAL ISSUES TO SOCIAL CHANGE: A MACROPROCESS 14... ...auses 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Voluntary Simplicity 18 SUMM... ...h As Problem Solving. 20 IDEAS AS PRODUCTS: SOCIAL MARKETING 21 Deriving benefits from product offerings 21 The "Scope Broadening" Debate 22 Socia... ...52 Product Form 52 The Product Life Cycle (PLC) 53 The Concept Of A Product Mix: New Product Development 56 PROBLEMS IN STRATEGIC PLANNING FOR SOC... ...ion) in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as ... ... of those opposing the established order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now oft... ... recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudism Nutrition Obesity prevention ... ...the entire gamut of marketing functions. Whether they realize it or not, they are businesspeople; they are merchants. But to delimit the scope of ... ...ho were to devise programs dealing with employment and training activities, but as businesspeople starting up a firm to sell a product. OBJECTIVES O...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some of the questions dealt with in this book. In this first chapter the nature...