... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...d order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often used disparagingly to connote d... ...ory when restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as th... ...kes a position on an issue, but simply adopts a cause, such as joining a movement. Abortion and gun control are issues; the prevention of child abuse... ...ntries are not precisely ideas or issues but rather organizations, for example, the United Way, or tactics, such as VD hot line. These departures fro... ... Social Issues 200 mile fishing limits 55 mph speed limit 911 emergency number Abortion rights Affirmative action Alcoholism control Banking i...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...