... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ... inspired and malevolent inculcation of ideas into the minds of those opposing the established order, in other words, brainwashing. Webster's New Wo... ... one or more people. Interest. A feeling of concern about something. Law. Ideas established as enforceable public policy. Lobbying. Pressure upo... ...rvices, can fall within the purview of any or all of private, nonprofit and public organizations. That is, ideas are fostered by profit-making busin... ...n from that list. Some of its entries are not precisely ideas or issues but rather organizations, for example, the United Way, or tactics, such as V... ...ion Foreign aid Forest fire prevention Foster parenthood Franchising Fraternal organizations Free enterprise Freedom of the press Fund raising... ...for a free trade in ideas. Yet as of this writing no structure seems to have been established in which that trade is to occur. It is hoped that th...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...