... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...cepts; and use the most cost-effective distribution channels. Ideas, according to Fine, can be managed like any other commodity. Although the sugg... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...t that support grows. Linkages across groups can cause problems, as Martin Luther King found when he came out in opposition to the war in Vietnam an... ... Signed Digraph of Gift-Giving." Journal of Consumer Research 3, 155-62. Belshaw, Cyril S. 1965. Traditional Exchange and Modern Markets. Eng!ewood ...