... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ... from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disse... ...ling of satisfaction obtained from the completion of a course in some subject at a university? The jacket gives the wearer instant gratification but... ...e of America and Radio Liberty broadcasts, for example. Recently, en route to the university parking lot, a student remarked to the author that all... ... for whom the words are intended: "For example, a state university might appeal to alumni on the basis of their loyalty and emotional attachment, to... ...e Press. -----. 1939. Freedom and Culture. New York: Putnam. -.1910. How We Think. Boston: Heath. Dionne, E. J., Jr. 1980. "The Mail-Order Campaigne... ... Lovelock, Christopher H. 1975. "Decimalization of the Currency in Great Britain." Boston: Intercollegiate Case ClearingHouse, 9, 575-601. Lovelock...