... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Originally Publish... ...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recognition as a major and e... ...those opposing the established order, in other words, brainwashing. Webster's New World Dictionary , in fact , states that the word is "now often u... ...grams March of dimes Marriage Mass transportation Mental health Metric system Military recruiting Minimum wage Motorcycle helmet use Museums ... ...to The New State of the Economy (Allvine and Tarpley 1977), Philip Kotler wrote: Americans will have to pay more attention to resource conservation... ...ical benefits: In August 1945, a rumor spread to the effect that Russia declared war on Japan only because Russia received in exchange the secret ... ...or the U.S. Postal Service), to sell services (Amtrak's train travel), to recruit personnel (armed forces recruitment advertising) and to promote id...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These are some o...