...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...ory when restrictions on the spread of ideas have been so relaxed, at least in the United States. Government, church and family are as liberal as th... ...ntries are not precisely ideas or issues but rather organizations, for example, the United Way, or tactics, such as VD hot line. These departures fro... ...l (1), nonprofit tangibles, include purchases made at a consumer cooperative or in stores operated by charities such as the Salvation Army. Voluntar... ...y related to product promotion. Many have community affairs and/or public affairs departments. Thus the United States Brewers Association maintain... ..., or constantly). Another question asked whether the institution has "a marketing department or equivalent.” Perceptions were sought relating to o...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...