...er Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF ... ...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...BLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTIO... ...ntismoking, or better environment. Fine is the first person to write a book on the general principles of social marketing and he is to be congratula... ...nsists of "extremely provocative and interesting works {that) have been relatively generalized and abstract." The other is "significant empirical wo... ...he process the general idea of knee length dresses is advanced. Similarly, Resorts International, Inc. could promote either its casino (a service) i... ...jams." In the current-events room of Pittsburgh's Carnegie Library, a United Press International newsprinter clatters away 12 hours a day. In Erie, ... ...iation for Consumer Research, the American Academy of Advertising and the Board of Directors of the New Jersey Sales and Marketing Executives Associ...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...