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The Marketing of Ideas and Social Issues

By: Seymour Fine

...Pure scientists usually experiment. Philosophers prefer inductive reasoning while physicists and mathematicians lean toward deductive methods. Medi... ... hundred households in a middle class area of Illinois. Following the survey, the experimental community was exposed to certain types of ads, via se... ...gen) Record, May 27, B-5. Bagozzi, Richard P. 1977. "Structural Equation Models in Experimental Research.” Journal of Marketing Research 14, 209-26...

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