... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...ED TYPOLOGY OF PRODUCTS 23 The Typology 24 Implications 27 EXCHANGE TRANSACTIONS IN SOCIAL MARKETING 28 Marketing as Exchange and Exchange as Mark... ...t the Fine home should be a free marketplace for all sorts of ideas. My wife also set an example for us to become a 9 socially conscious famil... ...al health Metric system Military recruiting Minimum wage Motorcycle helmet use Museums Nature conservation New york city Nuclear energy Nudis... ...rties inherent in product offerings that are capable of providing utility and then set out to provide those products most likely to satisfy. The ass... ...r such a model to be useful, it must be sufficiently broad to encompass the entire set of choices the "evoked set" facing consumers. That set of ... ...ered by such institutions as libraries, post offices, YMCAs, chambers of commerce, museums, the Red Cross and so on. Offerings of nonprofit health c... ... crime and violence. There is 80 some evidence negating the effectiveness of films as idea channels (Brembeck and Howell 1976, p. 39). On the...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...