... 2 The Marketing of Ideas and Social Issues Seymour H. Fine With Foreword by Philip Kotler Origina... ...eir task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effective... ...pet ownership? Does the employment agency sell workers or productivity? Does the politician sell self-image or security for the voter? In terms o... ...duals too lazy to think for themselves. It is also sought after, or should be, by politicians vitally concerned with the opinions of their constitu... ...le." The presence of technical marketing terms bothered a few respondents: "Dear Seymour, You were doing fine until Question 19 and then your acad... ...ate over whether attitude change precedes behavior change or vice versa is given in James Taylor and Robert Jones (1978). Jagdish Sheth (1978) makes... ..., Sid R. 1973. "What Is Advertising?" Advertising Age, November 21, 8-18. Bettman, James R. 1971. "The Structure of Consumer Choice Processes." Journ... ...on, Robert 0. 1975. Communications and Public Opinion. New York: Praeger. Coleman, James, Herbert Menzel and El. Physicians' Adoption of a New Drug. ... ...71. Ryan, Bryce and Neal C. Gross. 1943. "The Diffusion of Hybrid Seed Corn in Two Iowa Communities." Rural Sociology 13, 15-24. Sanders, Irwin. 19...