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Television Channels and Stations Established in 1959 (X) Praeger Publishers (X)

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The Marketing of Ideas and Social Issues

By: Seymour Fine

...1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 G... ...NTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION AND ADOPTION OF IDEA... ...s 72 The Communication's Message 73 Message Design and the Law 74 SUMMARY 74 7 CHANNELS OF DISTRIBUTION IN SOCIAL MARKETING 75 IMPORTANCE OF THE... ... 74 7 CHANNELS OF DISTRIBUTION IN SOCIAL MARKETING 75 IMPORTANCE OF THE STUDY OF CHANNELS 75 Channel Leadership and Control. 76 Competition and C... ... inspired and malevolent inculcation of ideas into the minds of those opposing the established order, in other words, brainwashing. Webster's New Wo... ... so on. A transaction takes place, for example, when a person decides to watch a television program; he is exchanging his time for entertainment. ... ...uth promotion. In the Soviet Union, "Red corners," "reading huts," and "listening stations" where groups can converse, 33 are encouraged in o... ...tamate in baby food, fatty hot dogs, unclean fish, tractors, medical X-rays, color television radiation and many Federal agencies. Another change a... ...get recruits. Similarly, CPM is extremely high for reaching this market via radio stations serving wide areas. Even where a geographic match can b...

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...

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