... Seymour H. Fine With Foreword by Philip Kotler Originally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS TH... ...SS 14 Social Issues and Causes 14 SOME CONCEPTS AND THEIR ATTRIBUTES 15 INCREASE IN CONCERN WITH IDEAS 17 From Inner to Other-Directedness 17 Vol... ...of ovulation. For this reason, attempts to introduce the rhythm method in village India have been much less successful than campaigns to diffuse the... ... various schemes for recycling waste materials. Such causes as free enterprise and tourism in America are profit motivated and also are classed as c... ...a in the private interest that sometimes erupts as a controversial issue. When an Indian family adopted Mrs. Gandhi's vasectomy program, did such su... ...depends on the type of malnutrition it is to relieve. Nutrition researchers at an eastern medical college have found that certain maladies of the el... ... concept originating in rural sociological studies of diffusion of farm practices (North Central 1961). In addition to these indices, an "impo... ...nsactions. " Proceedings of the Conference of the American Academy of Advertising. East Lansing, Mich.,107-11. -----. 1978. "Segmentation Research i... ...otler. 1980. "The Marketing of Social Causes: The First Ten Years." Working paper, Northwestern University. Frank, R. E. , W. F. Massy and Donald G....

...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? Th...