Creative Selling : The Competitive Edge

By Small Business Administration

Book Id: WPLBN0000696828
Format Type: PDF eBook
File Size: 171,789 KB.
Reproduction Date: 2006

Title:	Creative Selling : The Competitive Edge
Author:	Small Business Administration
Volume:
Language:	English
Subject:	Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections:	Small Business Administration Collection
Historic Publication Date:
Publisher:	Small Business Administration


Citation APA MLA Chicago Administration, S. B. (n.d.). Creative Selling : The Competitive Edge. Retrieved from http://www.gutenberg.cc/

Description
Government Reference Publication

Excerpt
Introduction : an important ingredient in the successful retail or service business is good selling. Without it, many sales are lost -- sales that may mean the difference between success and failure. This publication tells you how you can train yourself and your employees to become creative sales people. To many customers, the salesperson is the business. Therefore, if the sales personnel are good, the business is good. But if the sales personnel are bad, then so is the firm. Although important to all businesses, effective sales personnel are especially important to small businesses. Why? Because it is difficult for a small business to compete with the big firms on things like assortment, price, and promotion. Selling effort, on the other hand, is one place where the small product or service retail business can compete with larger competitors -- and win.

Table of Contents
TABLE OF CONTENTS INTRODUCTION TYPES OF SALES PERSONS CREATIVE SELLING PROCESS ATTRIBUTES OF A CREATIVE SALESPERSON APPENDIX: INFORMATION RESOURCES