Marketing for Small Business: An Overview

By Small Business Administration

Book Id: WPLBN0000696983
Format Type: PDF eBook:
File Size: 0.2 MB
Reproduction Date: 2006

Title:	Marketing for Small Business: An Overview
Author:	Small Business Administration
Volume:
Language:	English
Subject:	Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collections:	Business References, Small Business Administration Collection
Historic Publication Date:
Publisher:	Small Business Administration


Citation APA MLA Chicago Business Administration, B. S. (n.d.). Marketing for Small Business: An Overview. Retrieved from http://www.gutenberg.cc/

Description
Government Reference Publication

Excerpt
Introduction : one of the greatest needs of managers of small businesses is to understand and develop marketing programs for their products and services. Small business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the marketing concept and performance, which directs managers to focus their efforts on identifying, satisfying and following up the customer's needs: all at a profit.

Table of Contents
TABLE OF CONTENTS INTRODUCTION THE MARKETING CONCEPT MARKET RESEARCH MARKETING STRATEGY MANAGING THE MARKET MIX MARKETING PERFORMANCE BIBLIOGRAPHY U.S. Government Publications U.S. Small Business Administration Bureau of the Census Other Agencies APPENDIX: INFORMATION RESOURCES