The Real Value of Communication : Experience our game changing scenario: Mainz — Hometown of Johannes Gutenberg and hometown of the culture of communication

By Salalı, Şükran, Ceren, Mrs.

Book Id: WPLBN0003466763
Format Type: PDF eBook:
File Size: 45.68 MB
Reproduction Date: 8/17/2014

Title:	The Real Value of Communication : Experience our game changing scenario: Mainz — Hometown of Johannes Gutenberg and hometown of the culture of communication
Author:	Salalı, Şükran, Ceren, Mrs.
Volume:	Volume 1.0
Language:	English
Subject:	Non Fiction, Education, Culture of Communication
Collections:	Education, Entrepreneurial Economics, Innovation Management, Business Development, Marketing Management, Authors Community, Sociology, Social Psychology, Management, Marketing, Technology, Cultural Studies, Anthropology, Fine Arts, Economy, Literature, Finance, Most Popular Books in China, Law, Language, Social Sciences, History
Historic Publication Date:	2014
Publisher:	Value Communication AG, Andreas Weber

Member Page:	Andreas Weber
Citation APA MLA Chicago Şükran Ceren Salalı, B. M., & Weber, A. B. (2014). The Real Value of Communication : Experience our game changing scenario: Mainz — Hometown of Johannes Gutenberg and hometown of the culture of communication. Retrieved from http://www.gutenberg.cc/

Description
• A very unique ValueArt+Com project. Composed in Mainz/Germany, the hometown of Johannes Gutenberg and the hometown of the culture of communication. • Dedicated to all of us, to become or to keep smart communicators! • The iBook publishing process for iPad will start soon. Via gutenberg.org you could have a preview (without animations and videos, for sure!). Background „The moment I have prepared the scenario for my research project, I wanted it to be something entertaining but serious to provide an effective scientific learning about the real value of communication via experiencing a beautiful city; Mainz as a cultural center of communication. As a Sociology student from Bogazici University, Istanbul, I have created this iBook with a professional analyst, Andreas Weber, in order to showcase the interviews, blog posts and researches we have created as a content for Value Art+Communication Project as a part of my official work in Value Communication AG, Mainz.“ About the iBook It is all about art and culture as key issues of communication! — The German city Mainz is situated in Rheinland-Pfalz state with a rich cultural and historical environment. Inspired by this 2000-year old city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication, this interactive ibook edition showcases the real value of communication through photos, videos, animations interviews and texts as the content of a project called Value Art+Communication Project. Our Take: A unique and entertaining resource to learn about the real value of communication by experiencing the spirit of Mainz, hometown of Johannes Gutenberg.

Summary
This eBook was created in Mainz by a group of three people from Germany, China and Turkey. It is the start of a whole series of topics around the question "What is the Real Value of..." — At first: Communication. — Art, Innovation, Printing etc. will follow. In any case it is about Mainz and its rich culture of communication. We got infected by the spirit of Johannes Gutenberg, who was born in Mainz. And we got in touch with dozens of interesting people by ValueTalk! interviews. Our Team: Interviews, introduction and comments:  Şükran Ceren Salalı, Value Art+Communication Fellow, Istanbul | sukransalali7(at)gmail.com Editorial, special text features, animations and production:  Andreas Weber, Value CEO, Mainz | a.weber(at)value-communication.com Paintings of Johannes Gutenberg, buildings in Mainz etc. (cover and editorial):  Dr. Ying Lin-Sill, Value Artist in Residence at Value Communication Office, Beijing/Mainz linsillying(at)gmail.com

Excerpt
“Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today.” —Jeff Jarvis (Introduction by  Şükran Ceren Salalı, Value Art+Communication Fellow, Istanbul) I always enjoy meeting new people from various countries and different perspectives as a Sociology student from Turkey. After doing my AFS Exchange Program in Belgium and getting involved in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different European countries for 3 months”. The city of Mainz was a kind of un-existing place for me a few months ago. I have never heard the name of this beautiful city when I was in Turkey. I think, and also what I have heard so far, when it comes to speaking about Germany, is that most of the people from other countries only know; cities like Berlin, Frankfurt, or Nürnberg, but not Mainz. When I have arrived here to start my Erasmus internship in an international research and publishing company, Value Communication AG in where I get the chance to work with a professional analyst and the founder of Value Communication, Andreas Weber, I was fascinated by the rich cultural and artistic environment of Mainz as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication. It was an emotion that feels like a magic from the history but still existing with its modern face in today’s world. All these feelings and ideas made me think about the lack of sufficient information and effective communication mediums about the existence of a 2000-year-old city. On that moment, I have decided to create a project which we called ”Value Art+Communication Project“ in order to showcase the real value of Mainz without turning it to a touristic advertisement. In the very beginning, I have prepared a scenario considering the steps of my city experience in Mainz as a project. The scenario I prepared contains realizing the rich history of the city, taking photos in several points in Mainz (not only touristic ones), interviewing with people with different professions who somehow experience Mainz; from minister president of Rheinland-Pfalz state to international students and from business executives to artists, and writing blog posts combining the interviews we called as ValueTalk! and Mainz as a cultural center of communication. I think, the real value of communication is to experience life itself without taboos and to be able to live with other living beings by exchanging ideas and emotions without discriminating them. It is the communication itself where we can integrate every aspect of life with different perspectives. What makes communication valuable is the lifelong experience each of us has in an unique way. That’s why each of candidates I interviewed by asking the same question, what is the real value of communication, they answered in different ways but none of them denied the fact that communication is valuable and important. I think the real value of communication for me now, is experiencing the city of Mainz with amazing people I got chance to meet, home-like environment in where I work, and the fascinating culture and history behind. I am very happy to become a part of this experience! — Danke schön! Tschüss!

Table of Contents
Hello! I am  Şükran. Hello Mainz! "Mainz bleibt Mainz" About the project Interviews Appendix (Smart Communication) The perfect trio Epilog (Gutenberg's Dream)