• A very unique ValueArt+Com project. Composed in Mainz/Germany, the hometown of Johannes Gutenberg and the hometown of the culture of communication. • Dedicated to all of us, to become or to keep smart communicators! • The iBook publishing process for iPad will start soon. Via gutenberg.org you could have a preview (without animations and videos, for sure!). Background „The moment I have prepared the scenario for my research project, I wanted it to be something entertaining but serious to provide an effective scientific learning about the real value of communication via experiencing a beautiful city; Mainz as a cultural center of communication. As a Sociology student from Bogazici University, Istanbul, I have created this iBook with a professional analyst, Andreas Weber, in order to showcase the interviews, blog posts and researches we have created as a content for Value Art+Communication Project as a part of my official work in Value Communication AG, Mainz.“ About the iBook It is all about art and culture as key issues of communication! — The German city Mainz is situated in Rheinland-Pfalz state with a rich c...

“Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today.” —Jeff Jarvis (Introduction by 
Şükran Ceren Salalı, Value Art+Communication Fellow, Istanbul) I always enjoy meeting new people from various countries and different perspectives as a Sociology student from Turkey. After doing my AFS Exchange Program in Belgium and getting involved in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different European countries for 3 months”. The city of Mainz was a kind of un-existing place for me a few months ago. I have never heard the name of this beautiful city when I was in Turkey. I think, and also what I have heard so far, when it comes to speaking about Germany, is that most of the people from other countries only know; cities like Berlin, Frankfurt, or Nürnberg, but not Mainz. When I have arrived here to start my Erasmus internship in an international research and publishing company, Value Communication AG in where I get the chan...

Hello! I am 
Şükran. Hello Mainz! "Mainz bleibt Mainz" About the project Interviews Appendix (Smart Communication) The perfect trio Epilog (Gutenberg's Dream)...

This book covers a wide range of aspects of cattle and buffalo hide collection, storage and processing in Thailand. No previous collation of information on the subject exists and, together with research presented herein, this book represents a milestone in understanding of a neglected industry with great commercial potential from improved management. The story starts with the emergence of Thailand as one of the world’s major agricultural exporters in many fields often to the neglect of useful by-products. Treating hides as a by-product of the bovine industries has held Thailand’s own leather industry back. This book explains means by which it can be advanced to both national and commercial benefit. Because of the low quality of local hides in Thailand as in other developing countries, the end users in the industrial sector have long experienced major difficulties. As hide purchasers they need to meet quality requirements for their hide products in an efficient and financially viable manner. They operate without having the ways and means to deal with the existing problems of defects that originate from different sources in other seg...

LIST OF TABLES vii LIST OF FIGURES viii LIST OF PHOTOS ix Acknowledgments x What this Book is About 11 Chapter 1 – Setting the Scene 16 Chapter 2 – An Overview of Thai Bovines 27 The Cattle and Buffalo Industry in Thailand 27 Populations of Cattle and Buffalo 28 Cattle and Buffalo Production Systems 30 Story of Kamphaeng Saen Beef Cattle 33 Development of Kamphaeng Saen Beef Breed 34 Kamphaeng Saen Beef Breeders’ Association 36 Genetic Improvement of KPS Beef Cattle 38 Markets and Marketing System for Live Bovines 44 General Characteristics of Cattle and Buffalo Markets 45 Marketing Systems 47 Purchasing Techniques 50 Procedures after Purchasing & Destination of Animals 51 Payment and Money Circulation in RLM 52 Thai Hide Transaction Chains and Marketing Today 55 Transaction Chain of Hides 55 Hides at Slaughterhouses 56 Hide Collecting Businesses 60 Hides at Tanneries 61 Marketing of Hides 64 Types of Hide Traders 65 Hide Purchasing 67 Use of Hides for Continuing Businesses 73 Physical Factors Affecting Cattle Hide Quality 75 Hide Preservation and Quality 77 Investigation of Defects on Cattle Hides 79 Quality Standard for Cat...